среда, 29 февраля 2012 г.

Fed: Oddities of the Week


AAP General News (Australia)
04-21-2006
Fed: Oddities of the Week

SYDNEY, April 21 AAP - Oddities of the Week:



+ Parkes Elvis Festival organisers are "all shook up" by recent changes to copyright
laws that aim to stop unauthorised impersonators. An American billionaire, who owns the
rights to Elvis's name and likeness, plans to open his own festival to celebrate the King
and his music. The plan may threaten the western NSW event that attracts more than 5,000
visitors each year. Organisers are seeking legal advice to ensure the event goes ahead.



+ Easter saw New Zealand overrun with bunnies, but not the good kind. Rabbits have
reached plague proportions in New Zealand's South Island, hence the annual Great Easter
Bunny Hunt, which this year managed to dispose of 12,000 bunnies. Locals forewent the
usual chocolate at the event, guzzling down such treats as bunny burgers and sausages.



+ Like selling ice to Eskimos, Tasmania has achieved the impossible and is exporting
vodka to Russia. The company, located north-west of Launceston, opened recently and notched
up some impressive clients straight off the bat, with the Russians considering a long-term
contract. "The main attraction is the quality of the wheat grain alcohol we're using and
also the quality of the Tasmanian natural spring water," The Tamar Distillery's Phillip
Ridyard said.



AAP cj/cdh/tnf

KEYWORD: ODDITIES

2006 AAP Information Services Pty Limited (AAP) or its Licensors.

понедельник, 27 февраля 2012 г.

Fed: Telco prepares for job cuts to purge the "frozen middle"


AAP General News (Australia)
12-17-2004
Fed: Telco prepares for job cuts to purge the "frozen middle"

SYDNEY, Dec 17 AAP - Telecommunications giant Telstra will shed 10 per cent of its
staff in preparation for full privatisation, it was reported today.

Senior management was informed about the purge in emails sent out on Monday, The Australian
newspaper said.

The changes, the result of an 18-month review, would begin early next year.

Telstra human resources director Bill Scales refused to tell the newspaper how many
jobs would be lost but said the "frozen middle" management would be affected.

"For us the main driver is not numbers; it's about efficiency; it's about capability;
it's about getting accountability right; it's about getting the authority to meet the
customers needs," Mr Scales said.

"You will see the number of managers decline but they might be turned into technical
specialists, because that's what they actually are."

Telstra's heavily unionised field workforce of 16,000 people and call centre staff
will be largely unaffected by the cuts.

The newspaper said the axings might match the 10 per cent staff cuts by rival Optus,
which carried out a middle management purge three years ago.

This would amount to up to 4,300 job losses at Telstra.

AAP tam/was

KEYWORD: TELSTRA

2004 AAP Information Services Pty Limited (AAP) or its Licensors.

statutory company

statutory company A company incorporated by the promotion of a private Act of Parliament. Compare registered company.

Internet–based Problem–based Learning: International Collaborative Learning Experiences

Internet–based Problem–based Learning: International Collaborative Learning Experiences

Introduction
Pilot Study: Mailing List-based PBL System
Mailing List-based International PBL Study
Web-based PBL System
Web-based International PBL Study
Advantages and Constraints of Internet-based PBL
Acknowledgments
References

Yasuyuki Suzuki ,
Masayuki Niwa ,
Toshiyuki Shibata ,
Yuzo Takahashi ,
Khamboonruang Chirasak ,
Anura Ariyawardana ,
Jutti C. Ramesh ,
Phillip Evans

Introduction

Problem-based learning (PBL) nurtures the ability of learners to solve real-life problems and fosters communication and cooperation among students across a wide variety of disciplines. By adopting PBL in medicine, students—through peer discussion and individual learning—not only actively acquire medical knowledge but also develop logical thinking and experience authentic medical problems through case studies. PBL also promotes the development of communication and leadership skills, which are essential for medical professionals, and motivates students to learn medical skills and develop professional attitudes. While regular meetings in the traditional classroom setting is fundamental to PBL programs, they are constrained by, for example, the requirement for several small rooms and the presence of tutors at designated times. Every medical school has a limited number of facilities and tutors. Moreover, it is difficult for each medical school to prepare and provide a PBL-based curriculum that covers all medical fields.

Such limitations may be overcome by the new communication technologies. Internet technology, for instance, enables students and teachers to communicate with each other regardless of time or place, domestically or internationally. An Internet-based PBL program operated jointly by several medical schools would enable us to provide a unique PBL curriculum that would be difficult to implement in the traditional classroom setting. And students with diverse backgrounds—be they geographical, professional, ethnic, or cultural—would be able to participate in such programs. Similarly, we would have tutors with different backgrounds and experience acting as facilitators and coaches. It is anticipated that Internet-based PBL programs will become a part of the globalization of education.

An electronic mailing list would be a convenient and economical tool for launching an Internet-based PBL program. However, it is difficult to optimize the system, administrate its usage, or analyze the learning outcomes. A web-based PBL system, on the other hand, can be equipped with functions that an e-mailing list cannot provide, including security features, participant profiling, uploading of case scenarios, discussion boards, web-site or journal listing boards, and email notification of new postings.

Here we describe our Internet PBL project, which was launched in 2001 using an e-mailing list system but has since progressed to a web-based system.

Pilot Study: Mailing List-based PBL System

In 2001, we began a pilot study of an Internet-based PBL program in Japan using an e-mailing list (Suzuki et al., 2002a), with the Medical Education Development Center of the Gifu University School of Medicine serving as the center of the program. Students and tutors were recruited nationwide. Mailing lists were prepared for discussion groups each consisting of 10 to 20 students and several tutors. Unlike the regular and mandatory PBL sessions, the groups had a larger number of students and tutors, as it was felt that some of the students would find it difficult to participate fully in the activities but would only read the content on the course web site. From 2001 to 2004, 20 courses were conducted (Table 7.1), all but one domestically and in Japanese. Cases were sent to the participants once a week by email or uploaded onto the web site. The tutor's guide was supplied to the tutors separately. Discussion took place between students and tutors through a mailing list. After reading each case scenario, students discussed what they found interesting, what they could not understand, and so on from their school or their home. The tutors advised students on how to go about solving the problem, gave comments or suggestions, and shared their own experiences. The course directors and resource persons also offered guidance on learning, provided relevant information and suggestions, and summarized the discussions. Responses could be made anytime.

Mailing List-based International PBL Study

An international PBL program conducted in English through an e-mailing list was launched in February 2002 (Suzuki et al., 2002b). The theme chosen for this first international trial was HIV (human immunodeficiency virus) infection and AIDS (acquired immunodeficiency syndrome), a widespread and serious problem faced by countries worldwide. Course directors and resource persons from Japan and Thailand defined the general objective of the course, designed case scenarios, and prepared the tutor's guide including suggestions. The general objective of the course was "to encourage and stimulate medical students to continue self-directed learning about basic scientific knowledge on HIV/AIDS, and to communicate with Asian students in English." Faculty members and student participants came from several Asian countries.

Three different cases on HIV/AIDS were prepared (Figure 7.1). One case scenario was uploaded each month to allow students, some of whom were not proficient in English, sufficient time to work on it. The first scenario depicted a girl in a rural village whose family members were infected with HIV. Her father died of AIDS, while her brother appeared to have suffered a congenital infection. Participants

Table 7.1 Internet PBL courses
<Mailing List>
YearCourseStudentsTutors/Directors
2001Cell Biology307
Genetic Disease185
World Health158
Gene Therapy 198
Imported Infection50 7
Neonatal Medicine*1184
2002Clinical Ethics—11138
Sports Medicine—1283
Risk Management387
HIV/AIDS**4911
Clinical Ethics—2121 10
What is Human?*24611
Palliative Care2810
Oncogene 2610
Hormone17 7
2003Clinical Ethics—3238
Sports Medicine—221 15
Carbon and Life*214 21
Child Diseases53 18
2004Clinical Ethics—42610
 Subtotal1253188
<WEb-based "Rakuichi">
YearCoursestudentsTutors/Directors
2004Disinfection* 36334
Clinical Ethics—54016
Habit and Disease** 36 12
Oxygen and Life#1710
Food Science#2310
Reproductive Biology#1812
POMR—1***155
POMR—2***205
2005Basic Life Support—1*43 7
Basic Life Support—2*1046
Milestones of Life*324 34
POMR—3***223
POMR?4***254
Soil and Bacteria##158
 Subtotal1065 166
* Compulsory
** International
*** Problem-oriented medical record
# Master program for life science
## Doctor program for agriculture

discussed the case and posed questions. Their interest in the case lay not only in the scientific and medical aspects of the disease but also in the social, economic, and cultural impacts. The resource persons shared their valuable experience, while the course directors provided pertinent information, such as tuberculosis as the major opportunistic infection and the high incidence of HIV infection among intravenous drug users.

The second scenario described a director-general of a health and welfare department who is a policymaker in the HIV/AIDS prevention and control committee. The prevalence of HIV in their countries, the role of the government, the prevention strategies, and the ethics of isolating people infected with HIV were discussed by the participants.

The third scenario portrayed a research physician involved in an HIV vaccine trial. Vaccines, clinical trials, double-blinded studies, informed consent, the economics of prevention, and ethical issues faced by physicians and vaccine developers were considered by the participants.

Web-based PBL System

Although an e-mailing list is a convenient tool for communicating within a group and can be applied in an Internet-based PBL program, as described above, it does not allow one to present the entire structure and content of the course, to include essential utilities for conducting learning activities, to manage a large number of participants with efficiency, or to assess the outcome of the learning activities. To overcome these constraints, we developed a web-based PBL system that we named Rakuichi the Tutorial. Rakuichi refers to the "free market" that was established in Gifu town in 15th century Japan to promote economic and cultural exchange. Every merchant could trade in this market system without requiring authorization or being subject to tax. Our web-based system Rakuichi is built with many functions and utilities (Figure 7.2):

  1. The use of user identities and passwords to secure the learning environment.
  2. The capacity for any number of groups of any size or kind, which the administrator can set depending on the number and attributes of participants.
  3. A space for participants to enter their personal profiles introducing themselves to the group.
  4. A case scenario field that serves as the starting point of discussion.
  5. A discussion board for participants to post comments and questions and which displays a list and the content of postings made by participants. Discussion can be conducted synchronously, as in chat, or asynchronously at the participants' convenience.
  6. A space for participants to list learning resources, such as web sites, textbooks, and journals.
  7. An email notification function that informs all participants of new entries posted on the discussion board.
  8. A function to download postings from the discussion board, which only teachers are permitted to use.

The schema of a course is shown in Figure 7.3. After registration, participants enter this system using their user identity and password. Before starting on the course, they receive guidance from the course directors and introduce themselves to other group members. After reading a scenario, they begin to discuss what the problems are and what issues to learn. The tutors give advice to the students and share their own experiences. Learning outcomes or resources are posted on the discussion board or the listing board as shown in Figure 7.2. The course directors sometimes conduct lectures on certain topics. In compulsory courses, assessment is made based on students' reports and/or the content of their postings. The number of students in a group is usually between 10 and 20, with several tutors and/or course directors facilitating each group. In elective courses, some of the students did not participate fully in the activities of the course and were considered as "read-only members."

Web-based International PBL Study

During the web-based PBL trial, we conducted an international course "Habit and Disease." The main theme of this course was oral cancer, the most common form of cancer found in South Asia. In collaboration with our counterparts in Sri Lanka, Malaysia, Thailand, and Britain, we prepared the case scenarios and tutor's guide and recruited students worldwide. A total of 36 medical and dental students and 12 teachers from these countries and from Japan participated in this program.

Two different cases on oral cancer and the betel quid chewing habit, respectively, were prepared and uploaded onto the web site. A case scenario is shown in Figure 7.4. Students were expected to discuss these learning issues: the etiology and epidemiology of oral cancer; habitual betel quid chewing and the mechanisms of carcinogenesis; oral lesions caused by betel quid chewing; genetic alterations and genes linked to cancer; and prevention of oral cancer through education, chemoprevention, change in cultural practices, and other means. As some of the participants were unfamiliar with betel quid chewing, they not only acquired medical knowledge in the process but also learned about the cultural differences between Asian countries, as shown in Figure 7.5. In the midst of this course, on Christmas Eve of 2004, a huge tsunami devastated countries around the Indian Ocean, and some of the participants could not continue with the program. The emotional bond and the compassion felt for their peers was so strong during this unusual period that it was an unforgettable experience for the other participants.

Advantages and Constraints of Internet-based PBL

We have launched and investigated a series of interactive Internet-based PBL courses since 2001 to overcome constraints encountered in conducting PBL in the traditional classroom setting and to explore the potentials of online PBL for distance learning programs. We began with an e-mailing list because it was easy and relatively inexpensive to set up. However, it was difficult to add to the system other web-based functions. Hence, we developed a web-based system.

Various studies on the adoption of ePBL have been reported. The University of Sydney uses Internet-based PBL in the first two years of its medical education program (Carlile et al., 1998). Internet-based otolaryngology case discussion was found to lead to better acquisition of medical knowledge than the traditional seminar teaching approach (Carr et al., 2002). The learning outcome of students engaging in computer-mediated PBL was reported to be similar to that of traditional PBL (Dennis, 2003). An Internet-based virtual classroom and educational management software were shown to enhance students' didactic and clinical experiences (Riley et al., 2004). Another study suggested that the interaction between facilitators and students in a web-based PBL environment was more caring and approachable than in the traditional classroom (Schoenfeld-Tacher et al., 2005).

Internet-based PBL offers many advantages:

  1. It enables communication between students anywhere.
  2. It facilitates learning on a global scale, which promotes not only the acquisition of knowledge and communication in English but also an understanding of the different social and cultural traditions in other countries.
  3. It facilitates multidisciplinary learning, which helps nurture the spirit of teamwork and an understanding of the roles of other professionals.
  4. It allows students in different academic years to participate in the same activities in a group, which gives them the opportunity to help each other out.
  5. It allows faculty members from different institutions to jointly design and conduct unique learning courses, which is difficult to do in the formal curriculum.
  6. It allows institutions in remote locations or with limited resources, in collaboration with allied institutions, to adopt this system to complement their formal curriculum.

However, Internet-based PBL has its limitations too, which we must take into consideration when designing such programs. The Internet infrastructure in some countries is still underdeveloped, and the facilities available to different participants may not be consistent. While an Internet-based PBL system would greatly benefit institutions and participants in remote areas, the cost of establishing the infrastructure might represent a heavy financial burden. Further, the different educational backgrounds and life experiences of participants might cause misunderstanding during online interaction. Fortunately, we have not experienced any significant emotional or cultural conflict between participants so far. However, course directors and tutors must take care to adopt an appropriate theme for the program and pay attention to the mood of the discussions. Another problem is that not all members will be active. Some may hesitate to make comments or ask questions on the discussion board and would resign to being mere observers. These participants might be uncomfortable with using the new communication tools. Although participants introduce themselves by posting their personal profiles on the web site, this may not be sufficient to break the ice. Asians generally tend to be more reserved and to not question authority. For some students, a limited command of the English language might be an obstacle. Ice-breaking activities to promote communication would be necessary.

E-learning is set to become a major component of medical and science education, not only while in school but also in continuing education after graduation. The University of Edinburgh, for instance, has already made considerable investment in the Edinburgh Electronic Medical Curriculum (Eemec), for which it received recognition from Queen Elizabeth II in 2005 for excellence in e-learning. IVEMEDS is a further example of such a project (Harden, 2005). The key steps in developing an effective web-based education system are as follows: conducting a needs analysis, securing technical resources, obtaining commitment from participants, designing the content of courseware, conducting a pilot study before full implementation, encouraging and facilitating usage of the system, and monitoring online interactions (Cook & Dupras, 2004). Our web-based interactive PBL system, Rakuichi the Tutorial, has been shown to be a promising tool for conducting international, multidisciplinary, collaborative, and active shared learning.

Acknowledgments

The authors thank the participants of the Internet PBL courses for their active participation. This study was supported in part by Grants-in-Aid for Scientific Research (16390298) from the Ministry of Education, Culture, Sports, Science and Technology of Japan.

References

Carlile, S., Barnet, S., Sefton, A., & Uther, J. (1998). Medical problem based learning supported by intranet technology: A natural student centered approach. International Journal of Medical Informatics, 50 (1-3), 225-33.

Carr, M. M., Hewitt, J., Scardamalia, M., & Reznick, R. K. (2002). Internet-based otolaryngology case discussions for medical students. Journal of Otolaryngology, 31 (4), 197-201.

Cook, D. A., & Dupras, D. M. (2004). A practical guide to developing effective web-based learning. Journal of General Internal Medicine, 19 (6), 698-707.

Dennis, J. K. (2003). Problem-based learning in online vs. face-to-face environments. Education for Health (Abingdon), 16 (2), 198-209.

Harden, R. M. (2005). A new vision for distance learning and continuing medical education. Journal of Continuing Education in the Health Professions, 25 (1), 43-51.

Riley, J. B., Austin, J. W., Holt, D. W., Searles, B. E., & Darling, E. M. (2004). Internet-based virtual classroom and educational management software enhance students' didactic and clinical experiences in perfusion education programs. Journal of ExtraCorporeal Technology, 36 (3), 235-39.

Schoenfeld-Tacher, R., Bright, J. M., McConnell, S. L., Marley, W. S., & Kogan, L. R. (2005). Web-based technology: Its effects on small group "problem-based learning" interactions in a professional veterinary medical program. Journal of Veterinary Medical Education, 32 (1), 86-92.

Suzuki, Y., Niwa, M., Fujisaki, K., Nakamura, H., Washino, K., & Takahashi, Y. (2002a). A preliminary trial of an Internet PBL-tutorial using mailing list. Journal of Medical Education (Taiwan), 6 (1), 87-90.

Suzuki, Y., Niwa, M., Chirasak, K., & Takahashi, Y. (2002b). A trial of an international Internet PBL on HIV/AIDS. Journal of Medical Education (Taiwan), 7 (4), 432-37.

Globecomm Systems Signs Agreements With Distance Learning, Inc. and ChildU, Inc.

Distance-Learning Curriculum is the First On-line Content to be Offered By

Globecomm Systems and NetSat to Its Customers

HAUPPAUGE, N.Y., Oct. 22 /PRNewswire/ --

Globecomm Systems Inc., (Nasdaq: GCOM), a leading global supplier of end-to-end solutions for satellite earth stations and networks, announced today that it has signed agreements with both Distance Learning, Inc. and ChildU, Inc., enabling Globecomm to offer high quality Internet-based educational content for resale by its customers.

Commenting on the agreements, David Hershberg, Chairman and CEO of Globecomm Systems, stated, "These are landmark partnerships for Globecomm Systems. As an end-to-end solutions provider, we saw both the opportunity and the need to make Internet-based content available to our ISP (Internet Service Providers) customers around the globe. Distance learning has become a fixed and highly successful part of the educational system and we are well positioned, with Internet access and satellite services we already provide, to facilitate the distribution of on-line content worldwide. This is just the beginning for us in providing on-line content to our customers as part of our total solutions package."

The agreements allow Globecomm Systems to immediately begin offering Internet-based educational courses for resale by its customers, which include large-enterprise ISPs, utilizing the Internet-via-satellite services of NetSat Express. The agreement with Distance Learning, Inc. will provide English language courses and the agreement with ChildU will offer curriculum for children. Globecomm expects the courses to be used by educational institutions, multi-national business and government agency end-users. Both agreements name Globecomm Systems as an exclusive distributor of the educational courses in certain countries.

"We view Globecomm Systems as a natural partner for our business," said John Cervieri, Chairman and CEO of Distance Learning. "They have the experience, infrastructure, and customer base to successfully bring DLI online schools and courses into emerging markets."

Distance Learning, Inc. is an Internet-Based Learning company that authors, hosts, and delivers English language training solutions for academic institutions, corporations, and governmental agencies around the world. DLI's broad range of products and services include highly acclaimed online English courses; customized online English schools; content, information and marketing services; and a sophisticated e-learning platform.

ChildU, Inc., is a leading provider of Internet-based curriculum and is focused on improving education through the use of innovative technology and the Internet. ChildU presently offers curriculum for grades K through 8. ChildU's "The Learning Odyssey" is a Web-based learning program designed for use in the classroom and as an "anytime, anywhere" tutor. ChildU, Inc. is a wholly own subsidiary of WRC Media, Inc., the world's largest supplemental education provider.

Globecomm Systems Inc. is an end-to-end satellite-based communications solutions provider. The Company's core business provides end-to-end value- added satellite-based communications solutions. This business supplies ground segment systems and networks for satellite-based communications including hardware and software to support a wide range of satellite systems. Its wholly owned subsidiary, NetSat Express provides end-to-end satellite-based Internet solutions including network connectivity, broadband connectivity to end users, Internet connectivity, Intranet extension, media distribution and other network services on a global basis. Both Globecomm Systems' and NetSat Express' customers include communication service providers, multinational corporations, Internet Service Providers, content providers and government entities.

Based in Hauppauge, New York, Globecomm Systems also maintains offices in Hong Kong and the United Kingdom.

For more information contact Globecomm Systems Inc., 45 Oser Avenue, Hauppauge, NY 11788-3816, USA. TEL: +1 631 231-9800, FAX: +1 631 231-1557; Email: info@globecommsystems.com ; Web: www.globecommsystems.com .

Company Contact: David E. Hershberg, Chairman and Chief Executive Officer, Globecomm Systems Inc., (631) 231-9800. Investor Relations: Marilynn Meek, +1-212-445-8451, or Peter Seltzberg, +1-212-445-8457, both of FRB/Weber Shandwick. Public Relations: Robert Schaefer, Robert Schaefer Inc., (631) 643-5466.

Certain of the statements contained in this press release may be deemed forward-looking statements. Such statements, and other matters addressed in this press release, involve a number of risks and uncertainties. Among the factors that could cause actual results to differ materially from these statements and matters include, but not are not limited to, whether or not the Company will provide additional on-line content to its customers, and the risks and other factors detailed, from time to time, in the Company's reports with the Securities and Exchange Commission, including, but not limited to, the Company's Annual Reports on form 10-K and its Quarterly Reports on Form 10-Q.

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Internet Culture Spawns Breed of `E-Cruiter in Raleigh, N.C., Area.(Knight Ridder/Tribune Business News)

Oct. 23--It's not news that the Internet has changed how people look for work and how companies find employees. But the changes go much deeper than you might think.

The World Wide Web is truly tangled. It links the personal and the professional, connects folks with shared interests and serves as a giant holding tank of data for and about the people who built it.

To think about mining that data to find a particular person with a particular skill is to understand the potential it holds for someone with technical jobs to fill. A recruiter skilled at using advanced Internet searching techniques to find that needle-in-a-haystack person has an edge in this talent-starved tech environment.

Meet the e-cruiters.

Listening as Jeanie Mabie and Tracey Claybrooke talk about their trade is sometimes like eavesdropping on a conversation in a foreign language.

Mabie and Claybrooke, both executives with Raleigh-based PeopleClick.com, were working with Claybrooke & Associates, a boutique Internet recruiting consultancy acquired by PeopleClick earlier this month.

They throw around terms like "harvesting," "peer search," "peeling" and "sourcing" in rapid-fire exchanges that seem to reflect the frenzied hiring pace still pervading much of the technology industry.

First of all, they say, understand one thing. The importance of hiring the right person for the job has never been greater. The new economy has also been called the knowledge economy. Brainy software developers are responsible for a technology company's entire product line. Hire the best, churn out quality. Hire a dud and essentially take a chunk out of the company's valuation.

Thus the evolution of what used to a be a paper-pushing "personnel" department. It evolved into a more sophisticated "human resources" function. Now, say Mabie and Claybrooke, it's "human capital."

As part of PeopleClick's push to become the first comprehensive online software package to help companies with all aspects of the hiring, managing, training and retaining process, the Raleigh-based applications service provider has taken to buying companies with specialized expertise.

With Claybrooke, they got experts in the Internet recruiting game.

Once they get past the "human capital" distinction, Mabie and Claybrooke make something else clear: Forget Monster.com.

The giant job sites just aren't effective ways to find top-quality talent. Why? Because top-quality talent usually isn't looking.

"It just doesn't work in this market," says Mabie. She tells a joke about a recruiter posting a job on one of those sites and then just waiting for the resumes to come in as if it's the latest zinger about Gore or Bush. "For one thing, every other company can see it."

That's where sourcing comes in. "Sourcing" is a term for finding so-called passive candidates who might be willing to jump ship if the opportunity was right.

To find the passive candidate, Mabie and Claybrooke turn to the Internet where, using advanced search technology to move from Web site to Web site, they are able to locate individuals with particular skills.

Here's one example: CyberAtlas, a Web marketing site, predicts that there will be more than 32 million personal home pages by 2002. Who will be the first to build them? The techies, Mabie says. And they often link to their employers' Web pages. By searching backward from the corporate site, recruiters are often able to contact individuals directly.

Once found, the passive candidates are courted for the long term.

"You're treating it like a marketing program. You send them e-mail newsletters and just keep them informed of things going on," Mabie says. "You treat them differently. If you come knocking on their door, you're selling to that individual."

Other Triangle recruiters rely on the Internet to find employees, but often don't have time to use the sourcing tricks embraced by PeopleClick's Internet consulting division.

David Tucker, who is handling recruiting for Redback Systems' new Triangle office, admits he's no Internet guru. But he says he counts on colleagues who are e-cruiter specialists.

"They're a very integral part of recruiting today," Tucker says. "They're helping me build the pipeline."

But on the other end, there's still plenty of work to be done to put a passive candidate into a vacant job. "You're basically pursuing them."

And, as Jackie Larson and Cheri Comstock of Durham-based FocusTech points out, there's no time to waste -- the Internet has stepped up the pace of recruiting.

FocusTech, which recruits for tech company clients nationwide, also has employees combing the Internet full time for candidate leads. They also use job board Web sites and have noticed some other Web effects.

"We're finding very strong trends that when we're placing people from the Internet -- they are constantly shopping their resume," says Larson. "All of a sudden, they're unlikely to stay longer than a year. We're having to go back and replace a lot of people -- they're not sticking."

Victoria Richardson has helped Network Appliance increase its RTP presence in an office that has gone from zero to 90 people in less than a year.

"The fundamental tool is the job board. It's pedestrian and very routine. But it's the underpinning. It saves a lot of phone work," she says.

Richardson took a seminar to learn advanced Internet recruiting techniques and was thrilled with what she learned. She was dazzled to find a searching technique that could extract a staff list from a company Web site.

But the pace of her job has been such that Richardson hasn't had time to apply her new searching skills.

She got a kick out of a recent Wall Street Journal article that depicted recruiters who stay up all night online to find job candidates. "Anyone who has a job just looks at that and laughs."

Richardson adds: "In the end, it's all hard work. You have to organize yourself to follow through on it."

Jennifer Richardson (no relation to Victoria), a senior technical recruiter at Raleigh-based Edgesource, does her share of getting creative with the Internet but feels strongly that it's the nonvirtual people network that is most important to her job.

"Everybody knows somebody," Richardson says. "Nothing is more effective than picking up the phone and talking to somebody I know."

To see more of The News & Observer, or to subscribe to the newspaper, go to http://www.news-observer.com.

(c) 2000, The News & Observer, Raleigh, N.C. Distributed by Knight Ridder/Tribune Business News.

1999 Grolier Multimedia Encyclopedia.(Software Review)(Brief Article)(Buyers Guide)

1999 Grolier Multimedia Encyclopedia by Grolier Interactive, Inc. $59.95 U.S. Compatible with Macintosh or Windows 3.1 or later (See dealer for system requirements)

How could an encyclopedia that has everything possibly get any better? Grolier found a way. New to the 1999 Grolier Multimedia Encyclopedia are 360 [degrees] panoramic views of famous places, easier navigation inside the program, and access to the New York Times Science Questions and Answers, new and updated articles every month, and 250,000 dictionary definitions. The two CD-ROMs also include Internet access to online versions of The New Book of Knowledge and Encyclopedia Americana. Welcome to a virtual library in a box!